Your Early Morning Wake Up Call......

...to the rest of your life...

It was 02.30 in New London, early by anyone's standards, when Kathy's mobile 'phone rang out from the bedside table.


Reaching over still half asleep, her fingers dipped into the glass of water she kept there reminding her of the tricks played out at sleep over parties as a child - the bathroom instantly became a priority destination for her...

Reaching the 'phone in the darkness, she answered it with a subdued and very tired;

"Hello..."

"Hi, is that Kathy Monroe...?

"Yes - who is this..?"

"Sorry, this is Steven Bradbury from Ancestral File .com over in Los Angeles; I have some exciting news for you..."

"Really, at 02.30 in the morning, couldn't it wait...?"

"We thought you should know, as soon as we found out, we just thought you'd like to know as soon as possible..."

"Know what...?"

"That you are actually Kathy Facultas, not Kathy Monroe..."

"What is this, are you some kind of stalker...?"

"No, really - you are Kathy Facultas. The daughter of Robert and Helen Facultas, members of the original Royal Family of Prussia..."

"What, why are you telling me this now, who are you exactly..."

"You have an inheritance and a title. Your family heritage is one of achievement, excellence and wealth, there are great expectations placed upon you and responsibilities you have - we'd like you to come to a meeting in a few weeks time to sort out all the paperwork - I will email you later today..."

Kathy felt confused, tired and disoriented - the strangers voice so early in the morning was unexpected and somewhat bizarre...

The phone went dead - and immediately the bathroom became of urgent importance now.

Yawning and walking back into the bedroom, Kathy started to think about the telephone call - she looked at her 'phone but the last number to call was from a withheld number..

Had she been dreaming...?

At 34 years of age, living in suburban Essex, working in the Building Supplies company that she joined when she left school - life seemed pretty good. She was married with 5 year old twins and a home and friends that she liked...

Was she really part of a Royal family - she had been adopted as a baby so it was just possible that she was who Steven Bradbury said she was...

She climbed into bed and slowly drifted off to sleep...

The alarm went at 06.30 and Kathy woke with a start - a night of broken sleep didn't serve her well..

Up, showered, breakfasted, and youngsters to school, Kathy started her commute to the office - almost forgetting about the 'phone call she had received...

Royalty indeed, inheritance, expectations and heritage - and here she was working on reception for 15 years...

As she thought about the 'phone call, and the email she would get and the meeting she would attend - she felt herself physically get a little taller. Her head raised and she felt more confident and self aware - she had always "knew" that she was destined for great things and this just served to validate her point...

As she arrived at work she found that it no longer interested her - being a Royal surely meant that she should be drinking champagne not tea out of a mug.

Over the coming weeks she dressed better, found a new job in the city, booked a fabulous family holiday and bought a new car. She started to mix with high flyers, and was so convinced that she was destined for greatness that within 6 months she had started her own company and within 2 years was drinking champagne in Monaco with her family on their yacht...

Strange thing was that the Email never arrived - in fact Kathy convinced herself that the whole conversation that night was just a dream.

However, simply choosing to acknowledge  a different possibility, enabled her to create a different reality...

What Wake Up Call call do you think you should get...?

If you were told you were amazing how differently would you behave...?

Sometimes just having a different perception about what is expected of us can have a dramatic effect on who we are, how we behave and the results we achieve...

Who you are BEING affects what you spend your time DOING and ultimately determines what you experience HAVING...

David is one of the most experienced Coaches in the world. Following a successful career in Engineering, Logistics and Aviation Services as Manager, Director, CEO and Business Owner in the UK, David began his International Business Coaching Career in 2003.

Having now worked with clients in 23 Countries, published over 40 Books on Business and Personal Development and shared the stage with some of the top names in the business, he is highly qualified to deliver unique programs and content to the benefit of his international clients. 

David created Results Rules OK as a leading provider of Business & Executive Coaching Programs and brings together all his experience as a Manager, Business Owner and Entrepreneur to deliver a range of Programs that are all designed with a single objective Client Results…

How to contact David Holland MBA

Telephone – France 0033 387 504 551                        Mobile – 0044 7585 295 574

 Email – davidholland@resultsrulesok.com                Web – www.resultsrulesok.com

“David started working with our group of companies at the end of 2012 in order to help us construct and implement a coherent business plan. He works with us rather than for us and together we have been able to increase our business footprint by over 50%.”

“I have worked with David for the last five years; he does what it says on the tin and gets results. Which to me means creating more profit through increasing my business effectiveness and directing my effort and energy to gain optimum returns."

Release Your Kraken...

...and see what you can achieve...

The most amazing, successful and powerful person in the World is locked up inside you....

You probably know them really well - you have conversations with them, you can visualise them and see them leaping tall buildings, building great relationships and achieving abundant success...

They have the ability to live the lifestyle of your dreams, make money, travel and have fabulous relationships with friends and family..

She appears to you in daydreams and wishlists, he haunts your sleep and challenges your routines; they are the grain of sand in your shoe that irritatingly and constantly remind you that you are worth more and able to do more than you are allowing yourself...

So who is this person...?

It's you - but a better, upgraded, turbocharged refined version of you. It's you, but without the baggage, it's you being the best that you can be; it's you as you know you could be...

Where are they...?

Locked away in a cage of your own making, waiting for you to let them out to play...

The Bars are forged from your beliefs, the lock fabricated from the synthetic rules that you create and choose to live by.

Every time you say no to an opportunity, tolerate abuse or negativity, or find an excuse not to learn; more bars are added  to the cage...

Talking yourself out of getting on stage, writing your book, or breaking your routine turns the key even further and makes escape even less likely...

The voice inside your head that tells you that you aren't worthy, not attractive enough, clever enough or old or young enough is the voice of your prison warder compelling you to stay put where you are; safe in your cage...

How to free them - release your Kraken...

Simple - remove the bars and unlock the door...

Every time you feel yourself complying with your self imposed rules of scarcity, reluctance and avoidance, make a different choice...

Take the opportunity, say yes to the new job or business venture; take the risk of being successful, take the risk of not doing what your parents expected of you, and take the risk of letting go of what you have so you can achieve what you deserve...

Every time you abandon one of your old rules, a bar of the cage is removed, the key makes a turn in the lock; the person you can become gets a little closer to freedom...

We build cages not to keep us in, but keep the world out. They are safe, comfortable and predictable, but they don't allow us to grow; they restrict and restrain us, and the safer we feel, the more comfortable we become - the less fun, excitement and achievement we experience...

We are not on the planet to be safe, secure and comfortable. This is not a rest area, or a home for the bewildered; its a theme park, a vibrant action movie with you as the Star, Director, Producer and Writer.

We are only allowed one visit to this place, we may go on to other places afterwards, and we may have been to other places before; but we are here now, together now and now is the only time we have to really see what we can do when break our rules, open the cage and release our Kraken... 

Now you can book your own FREE 57 Minute Consultation with David - just post a message back to davidholland@resultsrulesok.com  and we can arrange a time...

David is one of the most experienced Coaches in the world. Following a successful career in Engineering, Logistics and Aviation Services as Manager, Director, CEO and Business Owner in the UK, David began his International Business Coaching Career in 2003.

Having now worked with clients in 23 Countries, published over 40 Books on Business and Personal Development and shared the stage with some of the top names in the business, he is highly qualified to deliver unique programs and content to the benefit of his international clients. 

David created Results Rules OK as a leading provider of Business & Executive Coaching Programs and brings together all his experience as a Manager, Business Owner and Entrepreneur to deliver a range of Programs that are all designed with a single objectiveClient Results…

How to contact David Holland MBA

Telephone – France 0033 387 504 551                        Mobile – 0044 7585 295 574

 Email – davidholland@resultsrulesok.com                Web – www.resultsrulesok.com

“David started working with our group of companies at the end of 2012 in order to help us construct and implement a coherent business plan. He works with us rather than for us and together we have been able to increase our business footprint by over 50%.”

“I have worked with David for the last five years; he does what it says on the tin and gets results. Which to me means creating more profit through increasing my business effectiveness and directing my effort and energy to gain optimum returns."

All You Know is Wrong...

...nothing is as it seems…

The language of business is numbers, a business can look good, feel good and even taste good; but unless the numbers are right – you won’t have a business, you’ll just have a very expensive hobby…

My challenge and opportunity therefore is to make your business numbers as compelling and exciting as the passion you have for every other aspect of your life; so here goes…

Here are my 7 Contradictions that will help you become truly successful...

Contradiction 1 – Profit is not your Objective.

Your objective is to build your business to achieve what you want. Once you are clear on exactly why you are in business, we can make a plan. Now while of course you need to make a profit in your business, profit is simply a barometer that lets you know how you are doing, your focus and attention should be on the causes of profit – your objective is to understand what causes profit in your business and manage them so that you can achieve your why.

Profit is your Objective when you know why, and how to generate it…

Contradiction 2 – Cash is not King.

Cash will produce approximately nothing while it is sat in your account, it will make you feel good and able to sleep at night, but that is all. Cash should be invested in assets and resources that give you a return. For example, the only reason you should pay a wage is because you get a better return on the investment than leaving it in the bank or trading on the markets. It is how you invest your cash that is King, not how you store it. When your cash actually works for you, you will make sure you collect all that is due on time, every time – it will be really expensive when you don’t…

Cash is King when it is invested well…

Contradiction 3 – Growth is not Good.

Plenty of profitable businesses close down because they simply grow too fast, they cannot keep pace with the investment required. Imagine a business with revenues of £5 million in 2009 that grows steadily so it achieves total revenue of £6 million in 2010. That’s just a 20% increase; but if in January 2010 the sales were around £420k (about 1/12 of the £5 million), to achieve £6 million during the year, assuming steady growth, the sales in December 2010 would need to be around £600k – compared to January that is a change of 42%, not 20% and even if growth stops there – the business will have a running rate of £600k per month, or £7.2 million a year – growing a massive 71%.. Understanding the implications of growth is fundamental to your success – 20% growth = 71% bigger…

Growth is good, only when it is managed and understood…

 Contradiction 4 – Big Contracts are Bad.

I have a rule that in any of my companies, one client should represent no more than 10% of my profits. Winning a big contract looks very attractive, especially when you are going for growth – they can be the worst thing that happens to a business. Watch out for tight margins, extended payment terms, and queries raised on your invoices from eager employees’ in their Purchase ledger department. If you do go for a big contract, make sure you keep marketing to find others that will dilute their control over you – don’t allow a customer to have more control over your business than your shareholders…

Big Contracts are great when they contribute to your business not overwhelm it…

Contradiction 5 – Avoid Discounting.

Never ever discount your prices – and don’t be fooled by Manufacturers Recommended Retail Prices either… If you make 50% gross profit on an item, and you offer a discount of 25% you will instantly cut your profits in half on every sale. This means that in order to get a benefit from the offer you have got to sell more than twice the amount you would have done at the full price – sounds like working harder to stand still to me… If you put your prices up by 10% on the same item – you could afford to sell fewer and still make the same profit – there are always choices when it comes to pricing, and maintaining your margins is the art of a successful business.

Pricing is the essence of your success – protect your margins wherever possible…

Contradiction 6 – Overheads are Good.

Very few people build a great business by simply cutting costs. Your overheads are usually made up of the salaries and wages of your team, premises costs and other operational necessities. They are not overheads when they all give you a positive return on your investment – see Contradiction 2. When every team member gives you a positive return, you can hire as many as you like, when you pay rent for a great location that generates business for you, open more branches in similar locations. Every line of overhead should be viewed as an investment from which you need to get a return – your insurance broker should pass you referrals, so should your bank and telephone provider. When every overhead is truly working for your business – overheads are indeed good.

Overheads are bad – only when they are out of control…

Contradiction 7 – Accounts is boring.

I love looking at my accounts – now you may say that I need to get out more, but once we understand our business, we can actually start to enjoy looking at how our business is doing. Your accounts should be regular, monthly  for the full management accounts but have daily and weekly numbers prepared that will show you what is happening. Select a range of indicators that will let you know how everything and everyone is performing. Marketing, service and operations should all have measures and performance targets to achieve – that will mean when you look at the accounts you will be pleasantly surprised and not unduly shocked.

Accounts are exciting when they tell you good news...

David is one of the most experienced Coaches in the world. Following a successful career in Engineering, Logistics and Aviation Services as Manager, Director, CEO and Business Owner in the UK, David began his International Business Coaching Career in 2003.

Having now worked with clients in 23 Countries, published over 40 Books on Business and Personal Development and shared the stage with some of the top names in the business, he is highly qualified to deliver unique programs and content to the benefit of his international clients. 

David created Results Rules OK as a leading provider of Business & Executive Coaching Programs and brings together all his experience as a Manager, Business Owner and Entrepreneur to deliver a range of Programs that are all designed with a single objective Client Results…

How to contact David Holland MBA

Telephone – France 0033 387 504 551                        Mobile – 0044 7585 295 574

 Email – davidholland@resultsrulesok.com                Web – www.resultsrulesok.com

“David started working with our group of companies at the end of 2012 in order to help us construct and implement a coherent business plan. He works with us rather than for us and together we have been able to increase our business footprint by over 50%.”

“I have worked with David for the last five years; he does what it says on the tin and gets results. Which to me means creating more profit through increasing my business effectiveness and directing my effort and energy to gain optimum returns."