Monday 22 December 2014

Stop all your Marketing and do this..

...your network holds the key to your success...

In 2015, if you couldn't do any marketing except through referrals and introductions, what would you do...?

Time to Dump all your Marketing Strategies...

Imagine never having to update LinkedIn, Facebook and Google+ ever again; no more cold calls, direct mail and email campaigns...
No more SEO, Pay Per Click or Adwords; forget advertising, printed mugs and tee shirts, let alone the taxi backs and flyers that never work anyway..
You aren't even allowed to go to your favourite Breakfast Networking events, so good for the waistline too...
How could you double your business without all these tactics..?

Simple - the rule of 5;3;1

Imagine actually meeting people face to face and talking to them about how you can help each other - a radical ideas indeed...

First, make a list of everyone you know...

  1. Friends...

  2. Family...

  3. Clients...

  4. Suppliers..

  5. People you like...

  6. Influencers you've heard of..

  7. Competitors...

  8. Celebrities / Authors you'd like to meet...

Your Target here is to get at least 250 names - sounds a lot but over a glass of Merlot, you'll be surprised who you can put on your list...
Then make a commitment to contact FIVE of these people every week and simply invite them for a Coffee; not a Sales Meeting, but simply a conversation to find out how you can help each other.
Your objective is simply to find ways to cooperate and collaborate with them and explore the possibilities...
This is how the "system" will likely work...
  • Contact 5 People per week - 250 people contacted in a 12 month Period...

  • Likely that 3 of those People will agree to meet with you during the 12 months; so 150 meetings...

  • 1 of the 3 you meet will have an opportunity or an idea that can add value to you and likely to them too; 50 new opportunities...

You'll build a real network of around 150 people that, providing you keep in touch with, communicate with and add value to; may be all you need to attract enough opportunities to double your business in 2015...
The magic of 150 is called Dunbars Number - a sweet spot for the maximum number of people that each of us can develop into a stable social relationship.
Now imagine if your Team did that too...?
So simple and effective - you'll slap yourself you didn't do it sooner..

If you had just one Opportunity each week from this simple method - what could it do to your results...

This is not a "made up" system - I have tested this out and so far have achieved the following in the last 4 weeks...
  1. Strategic alliance with a Top Accounting firm in the UK...
  2. Merger offer from the USA - this one alone will double our sales...
  3. Proposal request from Investment Bank - Circa $25,000...
  4. 2 Day workshop Booking from Germany...
Now imagine you did this AND you kept your other marketing strategies running too - how great could 2015 actually be...?

Have a great 2015...

David Holland MBA is the Founder and CEO of Results Rules OK, a Business Coaching, Training and Publications Company with offices in France, Luxembourg and the UK...
To find out more about working with David as you Business Coach, Executive Coach or Team Trainer - just drop him a note todavidholland@resultsrulesok.com for an introductory and complimentary discussion that just could change your life, your business and your results...
If you'd like to come to one of our Events to meet David, the Team and some of his Clients, then check out the website HERE - we look forward to seeing you and hearing from you...

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