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Sunday, 28 February 2016

$crew the High Profile Entrepreneurs...

From time to time here on Social Media you'll see meaningless quotes from the Super Duper Entrepreneurs such as Musk, Branson, Lord Sugar, and Zuckerberg...

You'll be given glimpses into their mindset, success strategies and tactics that have made them wealthy - the deal is that if we copy them, then we'll become wealthy just like them...

You may even be invited to learn the secrets of the Wolf of Wall Street or a top flight CEO who earns $millions and has share options into the stratosphere...
Should we listen to their pearls of wisdom...?

Yes of course...

Should you believe that by copying the theme of a sound-bite you too can buy your won Necker Island..?

No of course not...

How Bill Gates made his fortune, or how Abramovich made his Billions are intriguing and interesting - but approximately useless to the other 99% of people who simply don't understand the basic principles of achievement...
Unlike you reading this Blog of course...
I can pretty much guarantee that these highly successful people won't tell you that the secret of their success was reading Think and Grow Rich and then standing back and watching the money flowing in...

They didn't read the slogans that are now attributed to them - they didn't need to because success is simply a consequence of;

The RROK Success Formula

(Opportunity x Action) + (Location x Timing) = Achievement


According to this Formula, lets look at Richard Branson signing Mike Oldfield to Virgin Records...

Richard Branson had a record shop - just one - and had scraped enough money together to open a recording studio call The Manor...

One of the Engineers happened to hear a demo tape of Mike Oldfield and recommended that an Album should be produced - that demo tape was what would become known as Tubular Bells....

This was the first Album release from Virgin back in 1973 and effectively made the business - enabling both the Sex Pistols and the Rolling Stones to be signed to the label later...

John Peel on played the entire Album on his radio show and it went to #1 on the UK charts and stayed in the charts for 279 weeks - it continues to dip in and out every decade...
Tubular Bells has sold around 18 million copies and counting...
I met Mike Oldfield at a party in the Bahamas, he is a lovely guy - and I get the feeling that whilst he is clearly talented; he still can't believe his luck...

Back to the formula...

Scoring each of the sections on a scale of 0 to 10 the Virgin Formula looks like this...

(Opportunity x Action) + (Location x Timing) = Achievement


Opportunity = 10 
The Engineer recommended that the Demo Tape was excellent gave the opportunity to Virgin...

Action = 10
The Record was made, promoted and circulated, even John Peel joined in teh action on his radio show...

Location = 10
Mike Oldfield and Branson were  in London and the Studios are in Shipton-on-Cherwell - just 1 1/2 hours away...
Timing = 10
The Album was "of it's time" a work of a teenage genius waiting to be discovered, and Virgin needed new talent...

(10 x 10) + (10 x 10) = 200


A perfect score - one of Virgin Atlantic's 747's is called Tubular Belle in homage to this single Album arguably being the catalyst for the whole Virgin Empire...
So there you have it - do the same and you'll get an Airline...
Errrr...

Perhaps not; by just saying "Screw it; lets do it..." you won't automatically get your own Airline, or you won't sign the next Mike Oldfield to your struggling Record Label...
You'll probably get scared and then go bankrupt...

The challenge is that for 99% of people the formula doesn't stack up...
  1. Opportunity - whilst there are endless opportunities out there, they don't recognise them as such so they pass them by...
  2. Action - they are too risk averse, they procrastinate too much  think too much and talk themselves out of doing anything...
  3. Location - they stay in the same town, and expect it to the the one place on earth that is perfect for high achievement...
  4. Timing - the best time is always now, but they sabotage themselves through lack of knowledge and awareness, they hesitate and the time is missed...
Here's what the formula looks like for too many people...

(2 x 1) + (1 x 2) = 4

And that's the level of achievement they get to...

For too many people Action is a ZERO - which reduces the outcome even further...

Then they think that achievement is hard, not for them or for someone else - someone who knows something they don't or is somehow more fortunate, gifted and connected than they are...
It becomes a self fulfilling prophecy - a continuous cycle of hope rather than dreams, thinking rather than doing and being more scared of the potential for failure than ever the reality could be...
It's not that they can't do something amazing - it's just that they create the environment where the chances or so slim that they may as well win the lottery...
And then they sign up to a Wealth Workshop, go and see a Success Guru and think that by simply modelling the behaviours of the super elite - they too will achieve something remarkable...

But - they don't - and they likely won't...

Unless...

They change their approach to the Formula...
There is no magic incantation, simple guaranteed method; but there are some Rules that can increase your chances of achieving something remarkable...
  1. Opportunity...


    Step 1 - understand that Opportunity is everywhere, and that the only limitations are those we place on ourselves...

    Step 2 - keep learning; opportunity favours the prepared and the intelligence to decipher them from all the background noise...

    Step 3 - remember that you have been taught to think on scarcity mode, that risk is bad and only the lucky get wealth; so simply learn a new set of rules...
  2. Action...


    Learn to say YES| to opportunities; even if they seem a bit daunting or risky. Start small with going to a Workshop when you are invited, attending a conference, doing something different; buy a book and read it then email the author and thank them...

    Most of all, avoid thinking and procrastinating - the assumption that most people mistakenly make when the "think about it..." is that they actually know what they are doing - none of us really have the capacity to evaluate opportunities, mainly because they are outside our frame of reference... 
  3. Location...


    Move - you are not a Tree...

    Go where the people, opportunities and environment are that give you the best chance of being discovered. If you want to be a Film Star - you'll probably have to leave Cardiff a couple of times...

    Travel and experience the new - put your self in the flow of ideas, people and opportunities that you would otherwise have...
  4. Timing...


    Perhaps the trickiest one of all - being not only in the right place but at the right time too...

    The more you move, connect and learn to recognise that opportunity is everywhere - the more "right time" opportunities will come your way. It's the Law of Attraction - you do not have to create opportunities, you simply have to open to the possibility of them being available...
Build your life so that Formula works for you - no magic just a little bit of application...

How do you score on the Formula...?

What is the area that needs to be improved..?

Remember - Results are a lagging indicator of attitude, application and work, theRROK Success Formula simply predicts the outcome for you..

I knew for me that Location and Action were the two missing ingredients that I could improve...

So I took the opportunity to move - a lot - we are in our 15th House in the third country we have lived on the second continent - so plenty more to go at here...

And I took Action - 12 years of night-school for example, to catch up on my education that I didn't get...

Oh Yes - and you had better be prepared to work your little socks off too...!


I have the privilege to work with and call friends some of the most amazing people, entrepreneurs and business owners in the world - if you'd like to hang out with them and join us on the journey - take a first step into the risky unknown and drop me an email...

davidholland@resultsrulesok.com 


At least you start to change the Formula in your favour by taking some positive Action...

AND...

You could buy one of my books - they are actually pretty good...

Business Growth - Your Business Rules OK...
Available on Amazon - HERE...

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