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Monday, 11 November 2013

Getting £@#ked...!


The Game of Hangman is known throughout the World; the rules are very straight forward...

A word has to be worked out between players based on the ability of one to guess which letters appear in the target word - a correct guess means that the letter is added to the blank space, however, an incorrect guess means that one more piece of the Hanged Man is added to the gallows..

If the word is guessed before the Hanged Man is completed - then he is spared and lives on. If however, all limbs are added to the Hanged Man - usually just six attempts are allowed - then he dies and the game is lost...

Same in Life and Business...

The  key word for us in Life and in Business is PICKED; we need to get picked before it is too late and we run out of attempts...

First Rule - if you are selling yourself you are selling the Invisible and Intangible. In order that you get PICKED over your competitors and peers, you have to become more Visible and Tangible; here's how it's done...

So how do we ensure that we get PICKED at the earliest opportunity...?

Simple - personal and professional Branding...

Personal Branding used to be the domain of celebrities, moguls and politicians but there have been three key developments that have conspired to make Personal Branding of critical importance for all professionals...

Here's a basic introduction...

1. Social Media - there are 100's of Social Media sites online and the ability. You must have the following as a minimum;
  • Facebook - full profile including photo's and daily updates...  
  • LinkedIn - full profile and plenty of articles and thoughts updated daily... 
  • Twitter - get found and get your thoughts out there...
  • YouTube - get your thoughts and expertise out on video...
The rule with Social Media must be that you give your own original thoughts on subjects, not just cut and paste the latest quote from Branson, Trump or Einstein; people want to know what you think, contribute to groups and add value to discussions..

2. Self Publishing - it has never been easier to publish a book. Having a book published will set you apart and get you noticed;
  • Lulu - free to publish you manuscrip and easy to use. There are plenty around so do your homework...
  • Blogger - write weekly Blogs and then every six months publish your Blogs in a book, easy way to get two books every year...
  • Distribution - your ideas, Blogs and books can be circulated with ease through LINKS, Updates and Invitations to download.
Second Rule - only upload images and comments that you would be happy for your employer or best client to see. Avoid politics, religion and sex; remember this is your brand and if you are serious about getting PICKED then take care about what you publish.

3. Generation Y & Millenials - the next generation of clients and consumers dont think like the Baby Boomers and Generation X - they think online...
  • Buy Your Domain - buy your name and your books URL so that you can get found online when you choose to have a website...
  • Get a Website - even as an individual, get a website and link all your information to it, using your own URL of course. Check out AliaVita to get started - LINK
  • Mobile - get all your content formatted for mobile devices and be prepared to move around the world to get the best results. Act Local - Think Global...
Third Rule - be consistent. Your message must be consistent accross all media, when someone meets you they should get no surprises, you should be "as expected" based on your activity. Update regularly, an out of date site is worse than no site at all...

And Finally...


Fourth Rule - Avoid Photoshop - I have seen plenty of profiles where the image makes the person look like Tom Cruise or Kelly Brook and yet when we meet they look more like Quasimodo or the Weird Sisters from Macbeth...

Get a good photo with plain background and a nice smile, but you are not dating you are simply getting PICKED for the next big opportunity - before it's too late...

My next book will be about personal and professional Branding - if you'd like to contribute with your stories and anecdotes, please drop me a note...

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