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Wednesday, 16 April 2014

The #1 ReasonYour Marketing is Not Working...

...message will self destruct in 10 secs...


OK so not strictly true, but Mission Impossible describes how some people approach their Marketing...

Simply put, their Marketing doesn't work because - and this is the Technical Term for it - their Marketing SUCKS - and here's why...

 


Have you noticed that on Social Media sites, there are video's and articles circulated with a headline such as;



"The 5 Mistakes that Men make Dating Women - number 4 made me laugh soooo much I cried...."

Why do these headlines get used, when logically they are as irritating as they are transparent...?

Simple - because, we are not Logically motivated, we are Emotionally motivated and if your Marketing and Selling techniques ignore this then you are missing out on circulation, "click throughs" and increased business opportunities...

To understand how this works we need to look at what motivates us - certainly those on Social Media at least, but also in the wider population...

First, here's what DOESN'T motivate us...

Being "told" What to do - we like encouragement and enticement, not orders...

Logical Explanations - otherwise we'd all happily eat raw Carrots and Cabbage...

Facts from Authority Figures - why smoking continues to be popular...

So avoid technical specifications, qualifications and experience, data and explanations of "what" you do - at the early stages of Marketing, no one is interested in how many bits of paper you have or the fact that between you, the team has 372 years combined experience....

Here's what DOES motivate people to take action and move towards you and your company...

Intrigue - discovering something that they don't know...

The 5 Secrets of getting Rich that only Millionaires know...

Validation - supporting their instinctive thoughts and desires...

People like you deserve something special and unique...?

Benefit - how will they benefit from working with you, or opening the article...

Double you Sales in 7 months, and have more Sex in the Process...

Puzzles - solving a conundrum or maths problem.

72% of people can't solve this puzzle; are you one of them...?

Radicalism - unique, novelty and innovative solutions and thoughts..

Forget all that you were taught; this is how you make REAL money...

When we emotionally engage with people they connect with us more easily and are attracted to our marketing, offer and service...

Now...

Here's where the experience, knowledge and qualifications come in;

People may buy Emotionally but they confirm the emotional decision Logically - so be prepared to share your history, experience and testimonials; but don't do it too soon...

So consider when it is in your Marketing approach that people have first contact or experience with you...

This maybe on LinkedIn, FaceBook, through Networking, on Website etc...

And then make sure that it engages the Emotions - not Logic. No one hires a Business Coach like me on Logic. Logically no one needs one...

Emotionally, however, providing I help them generate Results, everyone needs a Business Coach - providing they are better off with me than without me, initially no on cares (except my Mum of course...) that I have an MBA with Distinction, a Ministry of Defence Deed, or an certificate in Underwater Welding...

Then..

Consider the next stages in your Pipeline and as soon as you are asking them to make a decision, to buy, attend or engage; make sure that you can provide them with the Logical support that validates their Emotional decision to prevent Buyers Remorse...

Have fun...


Special Offer...

Book a 57 minute Telephone Consultation with me and I will share with your the One Secret that will transform your Life, Business and Relationship - it may be the best call you ever make...

And - it's FREE of both Cost and any Obligation to buy anything from us ever...

Drop me a note to davidholland@resultsrulesok.com and I will make the arrangements..


OR...
Come along to our next UK event... 

Business Growth Workshop... 

Learn how to build Sales, Profits and Cash in your Business by using these simple Techniques and Strategies...
  • The TWO things you MUST do when Marketing a Service...
  • The SIX Keys to Persuasion that ALL Entrepreneurs should know...
  • How to never have to CLOSE a deal and get them to BUY every time...
  • The THREE tactics you HAVE to use to keep Clients for life... 
  • Why PLANNING is almost USELESS In achieving your Success...

AND - we will be having some fun in the process; if everyone is good, I may even show a couple of Video's too...

Birmingham - Friday 25th April 2014

Places are offered to our Clients first, so there will only be a few places available - so make sure you book immediately; that means now, not tomorrow or next week or come back when you have had the chance to think about it, but RIGHT NOW..

Click - HERE

2 comments:

  1. I just changed the title of my latest video from "Social Selling in 5 Steps" to "5 Secrets of Successful Social Selling". Do you think it'll get more views?

    ReplyDelete