Tuesday 31 March 2015

Real Men don't Eat Quiche...

At least that got your attention...

For those interested, and in fact for those who aren't, this is the title of a book published in 1982 - you can even buy your own copy HERE...

And that is the trick with Marketing - Headlines...

The first job of Marketing is to simply get your attention - once the brand or logo has been registered in the mind, purchasing decisions will be influenced on a subconscious level.
So when you are designing your marketing message - the headline is probably one of the most important aspects...
Whether it's a brochure, blog or advert - make the headline strong and attractive and your audience will grow...
Here are a few samples of headlines to get you started from News Papers, but all had the desired effect...

  • World War 2 Bomber found on Moon - Sunday Sport

  • Horsemeat in Tesco's Burgers - Daily Mail

  • Freddie Starr ate my Hamster - The Sun

  • VE Day - It's all over - Daily Mail

If you want to get attention, apart from sensationalism, go for intrigue and people can't resist looking at them..

  • How I made £375,000 in 120 days - and you can too...

  • 7 Reasons your Wife thinks you don't care...

  • 5 Mistakes to avoid when Selling Property...

  • What the Rabbit did next make me cringe, and then smile...

Polarisation works too - although, you may bet some negative attention in the process...

  • 7 Reasons the English are the best at Everything, including cricket and cooking...

  • Why Organic food is killing the Planet; and the Penguins are the first to go...

  • Your MLM Business was just made obsolete - here's why...

  • Who is more intelligent - Men or Women..? - the results will surprise you...

Long headlines can work - providing you keep their interest, maybe not so good on mobile devices as they can lose interest...

  • How I made $98,574 a month from LinkedIn advertising, it was so easy that anyone can do it...

  • Why I NEVER use these Three words in a Sales Call, and what happened to my conversion rate as a consequence..

  • What Top CEO's do every morning that others don't; and why you probably won't want to do it either...

  • The simple trick of Facebook advertising that made me rich; you won't believe how easy it really is...

Short ones work too - be more "definite" with these, you only have around half a second to get attention here..

  • Fat is the new Thin...

  • FREE Money from Banks..

  • Man eats Car...

  • Women; be Grateful...

  • Dogs Banned in USA...

Of course, to be successful you will need a good product and service to back up any statements you make; and be sure to comply with regulations and advertising standards..
But it is a sad fact that many good products and services don't get the success they deserve simply because they aren't getting "discovered" by customers...

Do you have any great Headlines to add to the list..?

...leave a comment in the box...

If you'd like to buy my Book - Your Business Rules OK - the 8Rules to building your remarkable business...

Simply Click HERE..

About David Holland

I work with Business Owners, Executives and their Teams to:
✔ Make more Money in their Business...
✔ Build Effective and Productive Teams...
✔ Work Less Hours and enjoy the Journey...
✔ Grow Sales, Profit and Cash...
✔ Achieve more than they think is possible...
To find out more about how I can help you, send me a connection request on LinkedIn, or send me a message if we are already connected
To find out about our Events and Workshops in Luxembourg and the UK, click on the LINK...
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