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Tuesday, 28 April 2015

Want Results...? - then do this...

At a recent conference, I was invited to participate in a Q&A session from the stage.
The focus of the questions from the audience included, how to build sales, profits and cash; the answers included making more telephone calls, networking and on-line marketing strategies...

Then it was my turn...

As you'll know when you're sat in a panel there is always the temptation to attempt to outdo your colleagues with a bigger, better and brighter answer...

And so it was here with the answers becoming ever more bold, with growth targets and results, margins and cash-flow outcomes being presented as justification for ever more complex marketing and sales "systems"...
In my view and experience, our success is determined by not only what we do, be who we are; as defined by our knowledge, character and personality.

I was reminded of an experience a couple of days before the conference...
In Telford, Shropshire - we went to the local shopping centre to pick up some new reading glasses, a couple of shirts and some contact lens solution.
I saw a young couple in their early 20's I'd guess walking into one of the shops - it was called "Bright House"...

Upon closer inspection it appears that you can buy furniture and electrical goods there but pay for them over a weekly payment plan - all good so far...

Then I looked at the deal in the window and it went something like this...
  • Sofa Price - £1060.24
  • Delivery & Installation - £30.00
  • Service Plus - £296.87
  • Total - £1387.11
Check out the details HERE

The deal was that if someone paid weekly they would pay a total of £2756.52 in total with an APR of 69.9%
That's £2756.52 for a £1060.24 sofa - an uplift of £1696.28...
I asked the assistant if he thought the deal was a good one, and he told me it was "the way of the world" and he was "only following instructions"...

If you can't get credit you have to pay huge premiums for products; this young couple were going to sign up to a deal that they really couldn't afford...

If I was to go to DFS in the UK I can buy a "similar" Sofa for about £800.00 pay nothing until 2016 and get 4 Years interest free credit until 2020...

Total cost £800.00...

See more information HERE

But this young couple couldn't...

Instead what if...

That young couple had decided to not get a shiny new sofa, and instead put their money towards training, education and personal development; they could have got a better job, built a credit history and instead of going to "Bright House" gone to DFS and saved around £2,000 - enough to have paid for some Education...
This of course is delayed gratification - you don't get the sofa until you've earned the money...

In Business you don't Earn until you Learn; it's also a process of delayed gratification...

So my answer was...

If you want a bigger business; build a bigger you...

Your business, life and results are an exact reflection of you - if you want a different outcome, build a different picture...
Get reading, go to seminars, watch videos - build your knowledge. The only place that Earn comes before Learn is in the dictionary...

It was of course the best answer on the panel...

About David Holland MBA

I work with Business Owners, Executives and their Teams to:
✔ Make more Money in their Business...
✔ Build Effective and Productive Teams...
✔ Work Less Hours and enjoy the Journey...
✔ Grow Sales, Profit and Cash...
✔ Achieve more than they think is possible...
To find out more about how I can help you, send me a connection request on LinkedIn, or send me a message if we are already connected

Next Business Growth Workshops

Luxembourg - Friday 8th May... ( 3 places left...)
Click on the LINK to find out more and reserve your places...

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