Sincerely yours, Adam…

The word Sincere is derived from the combination of two Latin words; Sine, meaning “without” and Sera meaning “wax”. It was used to describe the quality and reliability of marble statues in Roman times – if a statue was “sine cera” it was without wax which could have otherwise been used to cover imperfections, scratches or cavities. As the Scots would say, it was the “real Mackay” later to become the “real McCoy…”
 

Are you Sincere, or can’t I tell you from Adam…

In previous life, I was involved with the design, development and manufacture or weapons for the British Military. These included rifles, assault weapons, machine guns and cannon from 5.56 to 30mm calibre…

These weapons were designed to be reliable, accurate and efficient; the whole idea of a gun is that it should be more dangerous to the person stood in front of it than the one behind it. These weapons were made out of the highest grade alloys and composite materials, the dimensional tolerances were so tight that they had to be finished by hand; they were capable of firing at a rate of between 650 and 1,700 rounds per minute – that’s between 10 and 28 per second…

Now if you imagine 28 rounds travelling at 1000 m/s with a combined weight of 7kg hitting a target every second – you begin to see how tricky it can be to build a machine that can achieve this, without hurting the soldier operating it…

This performance comes at a price, and if you are ever in the market for a gun or any sort, I recommend you don’t buy Cheap.

Don’t know you from Adam…

One of the projects I was involved with involved the collection and destruction of captured or counterfeit weapons. The trick sometimes was to actually be able to tell the difference between the real guns and those that were “copies”…

In the Khyber Pakhtunkhwa province of Pakistan there is a town called Darra Adam Khel. This town is inhabited by Pashtuns, and is completely devoted to the manufacture of weapons and ordnance.

Although the machinery is old and out of date, and high grade alloys is not readily available, these workshops and “engineers” produce thousands of weapons ranging from pistols to anti-aircraft guns. All the weapons are copies of those in service with regular forces including the ubiquitous AK47, the M16 from the USA, and the SA80 from the UK.

When NATO forces capture weapons, including counterfeit ones, they have to be treated very carefully, not only can they be “booby trapped” but due to their poor quality they have to be destroyed.

Upon visual inspection the weapons made in Darra Adam Khel look exactly like the real ones, it is hard to tell the difference. One give away would usually be that the original manufacturers mark had been copied exactly onto a stamp, which when applied to the weapon meant that the text was in reverse. 

Detailed metallurgical and metrological examination would reveal that the materials were inferior and that the dimensions were out of specification too, but to the untrained eye they appeared identical.

Sincerely Yours…

In business we have the same challenge. If you are reading this then it is likely you are “sine cera” and the real McCoy, if you weren’t you wouldn’t have got this far…

But how do you educate your prospects that you are actually different from the others out there that simply imitate excellence, sell cheap and get away with it because at first look the differences cannot be seen..?

Shout about your excellence; tell people the things about you that you may take for granted, that you think they wouldn’t be interested in. List down the positive attributes that define and differentiate you and your business from the rest; why do you do what you do, how great you and your team are, the passion and dedication you apply to everything you do.

Then, send out the message to the world through blogs, videos, books and seminars. Get on stage and be world famous, become the face of your business and prove that; Sincerely, you are not from Adam…

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