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Sunday, 7 September 2014

The Unified Business Model Explained...

...the basics of success in any business...

One of the questions I gets asked is how it is possible for me to work with and add value to a business - regardless of whether it is in the Manufacturing, Service or Financial Sector...

My answer is simple - fundamentally all businesses are based around the same core competencies. They have to attract paying clients, keep them and make a profit as a consequence of the activities they carry out.

There is a Unified Business Model that I have developed that, when applied correctly, seems to enable the business to grow and the people within it prosper - so I thought I's share an overview of the basics with you...



It all starts with Vision and Mission - what do the Shareholders want the business to achieve, or what difference in the world do they want to make in the Long Term, and how do they want to do it.

So you can imagine an Accountant and a Property company may have the same Vision, but the Mission will be different. One will achieve it through excellence in Account sand the other through excellence in Property...

These two areas should be defined by the Shareholders & Directors of the Business; love the Team as we do , but if it's your company then you should decide why it exists and what it will be doing; this is the Strategy of the Business.


It is then for the Directors and the Management Team to interpret the Vision and Mission into workable Rules, Contracts and Mid Term Objectives

What are the Rules of the Game; how will people be expected to work with and treat each other...?

What contracts need to be in place with the employees, suppliers and clients such that the Objectives can be achieved by choosing the appropriate Tactics.


At the third level the Managers and their Teams take the Tactics and turn them in to Operational activities; Targets, Goals and Action Plans.

The principle is that everything supports the Vision for the Business; you'll notice that Accountability for results trickles down the hierarchy and Reporting flows up. Ultimate responsibility stays with the Shareholders; they set the Vision and hire the Directors to build a Team to deliver it...

What's Next...?

Once the Operational Team have a structure to work within, we need to get more detailed about how we manage and effect the business on a day to day basis.

I call these tools The Four Keys - fours fundamental areas of a Business that need constant care and attention at the Operational Level if the Strategic Objectives are to be achieved...


Each of the Four Keys focus on a different aspect of your Business - if you have a Manager or a Team looking after each of them, then most commercial disciplines will be covered.

Within each areas there are some Key Performance Indicators - KPI's- that can be adapted to suit the particular business, but the management of which will ensure that consistent progress is maintained towards the stated objectives and goals; these KPI's are called the Seven Elements, and should be reported on an managed consistently...


Now it may be that the activities at each of the Key Areas need to be changed depending on the business.

For example - what qualifies as a Prospect...?

In Martial Arts, it is someone attending a Trial Lesson, in Recruitment it could be the Number of Client Appointments held or even the number of First Interviews conducted...

The principle stays the same; the application varies...
Remember too that, in the case of Margins for example, each business is unique and again individual targets have to be agreed within each business type. 

On this Framework, however it is possible to build just about any business; this is why my colleagues and I are able to work with a variety of companies ranging from Night Clubs to IT Developers, Investment Banks to Conference Organisers and Financial Services to Medical Services - the principles are the same...

The cycle her combines Leadership with Performance and Reward for the individuals involved; motivation, and management at it's very basic level...

Finally...

The overriding principle is based on the work of Edwards W Deming, one of the key aspects of his teaching was that we should focus and attend to the causes of the results not the results themselves. The Unified Business Model gives us a framework of such causes so that we can predict and determine the Results...

The details of The Four Keys is explained in more detail in my Book - The Four Keys to Doubling Your Business. Leave a comment and send me your email address for your Free Copy of the EBook Version...

See if you Qualify for one of My Coaching Programs...

If you'd like to find out more about how working with a Business Coach will be the best investment you ever make - drop me a note to davidholland@resultsrulesok.com

You can even come along to one of our events, meet the team and some of our Clients and find out for yourself just how effective Business Coaching will be for you...

Click on the LINKS to find out more...

Birmingham - Friday 17th October 2014

Luxembourg - Friday 7th November 2014

If you don't think you could transform your business and your results by working with one of the Top Coaches in the Business, or simply can't be bothered to attend a One Day Workshop to find out more - then clearly you don't need contact me; in fact nothing you do will work so probably best if you give up now...


In that case, here's another website you may find helpful - www.samaritans.org


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